Wednesday, June 20, 2012

Sharapova shines for Samsung Russia

Samsung became Maria Sharapova's sponsor in April 2012, but the mobile phone brand waited until just a few weeks ago to released its first advertising campaign with the famous Russian blonde. The timing is perfect, no doubt about it: Maria just won Roland Garros, completed her first career Grand Slam and reached the Nº1 ranking position.

Although Masha's deal with Samsung covers tablets, television sets and mobile phones, the current campaign  only advertises mobile phones for the Russian market. 

Following the footsteps of other Maria's sponsors, Samsung celebrated her win at Roland Garros with a special advertisement. On Facebook, the brand left her this message: "We congratulate Maria Sharapova for her victory at the prestigious tournament of Roland Garros and for her comeback to the world Nº1 position! Maria, you are the best, we are very proud of you! Hurrah!" 

Samsung, as official sponsor of 2012 London Olympic Games, also created an ad with Maria for this event. The tennis star will be Russia's flag-bearer in the opening ceremony at the Games. 

Behind the scenes at the photo shoot: 

(Images: Samsung Russia and Elle Russia)

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